Do women make better entrepreneurs than men? As businesses worldwide are preserving and adapting to new economies, there is a new trend: women are driving the new optimistic trend in micro-businesses.
From bead-making to human potential re-engineering , women are doing a great job at generating money through small enterprises. "We cannot change what we are not aware of; and once we are aware, we cannot help but change," said Sheryl Sandberg. COO of Facebook , highlighting how women are becoming the new face of small and medium enterprises worldwide.
Using different innovative and cost-cutting measures, they have been able to sail through the recession and into happier times . Not surprisingly, an increasing number of women juggling home and work are now spurning regular employment, and have conveniently created workplaces inside their homes.
Reports from the US-based National Federation of Independent Businesswomen reveal that women will create over half of the 9.72 million new small business jobs expected to be created by 2018, and more and more will be doing this from home offices across the world.
The reason why women are being able to create and successfully control micro-businesses because they are frugal and also innovative . Studies show that controlling costs was the most popular strategy adopted among women entrepreneurs to get through the recession,and there was a 52 percent increase in the number of women entrepreneurs using social media to boost business while saving on marketing costs.
In the Middle East, the global opinion that women work harder than men to be considered half as good remains contentious. However, statistics reveal that businesswomen control more than Dh15 billion in investments, and funds are set to increase in the future.
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