Social media and your prospective job
Use the power of social media to keep your career moving on
and up
Post – recession, the working world has become an
unpredictable place of constant change and shift. One of the most significant
trends is the increasing role that social media now plays in hiring. If used
wisely, social media can be a powerful tool that can lead you to your next job.
Ninety percent of employers use social media platforms to
check on prospective candidates and to scout for potential hires. Linked in is
the most popular social channel for hiring. But a whopping 70 percent of
candidates get rejected based on negative content in their social media
profiles. It pays to remember that when you post your online status. Likewise,
exercise judgement before posting photos.
It works both ways too. What’s wonderfully democratic about
social media is that you can also use it to research the next company you’re
thinking of moving to. Check out their pages on Face book. How informative,
open and positive is the chatter on those pages? How engaged do their employees
seem to be? Their page can provide vital clues on what it’s like to work there.
Use Twitter and Face book to reach out and connect with
people in your profession. Updates about industry networking events are
regularly posted online and attending them not only connects you to other
professionals, but can also be a valuable source of information on
opportunities and movements within you field.
Build and manage your online reputation using social media.
Share updates on your career-related activities. If you attended a major
conference, met industry experts, won a pitch, delivered a speech or received
an award, talk about it online. But use moderation and common sense – no one
wants to be bombarded with constant updates from a show – off!
Career Tips
Social media can be a positive tool in your job search
Use it to stay connected with others in your industry
Manage your online reputation through status updates
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