Women in drivers seat of micro-businesses

Women in drivers seat of micro-businesses

Do women make better entrepreneurs than men? As businesses worldwide are  preserving and adapting to new economies, there is a new trend: women are driving the new optimistic trend in micro-businesses.

From bead-making to human potential re-engineering , women are doing a great job at generating money through small enterprises. "We cannot change what we are not aware of; and once we are aware, we cannot help but change," said  Sheryl Sandberg. COO of Facebook , highlighting how women are becoming  the new face of small and medium enterprises worldwide.

Using different innovative and cost-cutting measures, they have been able to sail through the recession and into happier times . Not surprisingly, an increasing number of women juggling home and work are now spurning regular employment, and have conveniently created workplaces inside their homes.

Reports from the US-based National Federation of Independent Businesswomen reveal that women will create over half of the 9.72 million new small business jobs expected to be created by 2018, and more and more will be doing this from home offices across the world.

The reason why women are being able to create and successfully control micro-businesses because they are frugal and also innovative . Studies show that controlling costs was the most popular strategy adopted among women entrepreneurs to get through the recession,and there was a 52 percent increase in the number of women entrepreneurs using social media to boost business while saving on marketing costs.

In the Middle East, the global opinion that women work harder than men to be considered half as good remains contentious. However, statistics reveal that businesswomen control more than Dh15 billion in investments, and funds are set to increase in the future.

Asking questions at interview stage.

Asking questions at interview stage.

Focus on how you can showcase your skills without sounding overconfident.

Did you know that by asking questions you can portray your. Interview preparation more effectively? Interview are platform for companies to look for culture fit and a job fit in  shortlisted candidates and questions are designed accordingly.while  a candidate is not in a position to influence culture fitment, the job fitment is in the candidate's control.

During the interview, focus on how you can showcase your skills and knowledge without sounding nervous or overconfident. Control you feelings and you control how you sound during the interview.
List down what you want to showcase a day before the interview, to ensure that you mention all relevant facts. As the question unfold, bring up facets of your experience ; from the interviewer's reaction, you will know which items to elaborate. If you notice the interviewer's permission. This way , you can start a discussion around the topics where your competency lies, and set yourself apart from other candidates , engage with the interviewer and show your interest . A conversation follows which is stress-free and both interviewer  and candidate end up learning something . Make sure that you ask intelligent questions, and prepare them before hand.

In this region since you are competing against global candidates,by asking questions  you take the discussion in another direction and end up knowing more about the company and a presenting a confident side of yourself which other's haven't. Questions about career growth and compensation  are pretty standard, while questions about the company 's quality policy reveal that you are a person who upholds quality.

Remember that the experience you have is of no use to the interviewer unless you manage to articulate it in innovative ways.